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"Referred client increases in-store sales and range within 3 months"
In 2016, MPA received a referral from a mass retailer delighted with our track record of delivering exceptional results. The referred client’s service request included setting up products into a new zone in store and, while the set up overall was consistent with planogram implementation, executional components differed for each outlet. This created complexities and challenges that demanded careful project planning and execution.
Project planning was critical, and our account management team understood the need to conduct pre-project research to understand the exact needs of each store in advance of ﬁeld team visits. Realising we needed to create a bespoke schedule, MPA customised a detailed project plan that addressed the requirements of each location with individual instruction guides and training for each store’s speciﬁc requirements. MPA invested additional time and effort to ensure our merchandisers were executing their duties according to plan and achieving the desired outcomes, demonstrating why we regularly receive referrals from mass retail buyers.
MPA’s critical planning processes and attention to detail paid off. The client was able to see the execution reporting data and store images set up exactly according to each location’s individual speciﬁcations. The client saw instant sell through that resulted in additional orders from the buyer and, within just three months, increased the range and space in store. The client also enjoyed an increase in sales in the stores serviced by MPA, successfully improving and further cementing their working relationship with their retail partner.
"Stock management problem resolved instantly"
The client approached MPA after discovering that its merchandisers were not monitoring stock, nor locating hard to ﬁnd product boxes, putting on display only what they could ﬁnd then leaving the store.
After 12 months of inadequate sales, the client had embarked upon a series of store checks. Although the client was rolling new stock into stores every two months, at store visits the client could only ﬁnd one item on display, where there should have been 23
The client was losing sales on products lost in back dock warehousing, although he was being charged for full set ups. The retailer was having issues with receiving delivery procedures and the client was dependent on the merchandisers displaying all products.
The client was also alarmed that the basic reporting he was receiving was not revealing the true story. As no photographs were included in the reporting, the client was unable to see what was happening in store. The client had to trust that the work was being done; unfortunately it was not.
The client invited MPA to take over the merchandising. We examined every aspect of the job and set straight to work. Having seen these issues before, we understood the challenges being faced by our client.
As we had relationships with the stores in which his products are sold, we were immediately able to begin a system of stock location in collaboration with the stores. We were able to obtain the products before the visits, and arrange the collection of the products by the merchandisers at predetermined designated locations in-store on the day of the scheduled visits.
By doing this, we ensured all products were available to our merchandisers on arrival, so that each product would be set up to planogram exactly as requested by the client.
As a result, we were instantly able to turn around the client’s stock management problem.
Following this, our merchandisers developed a strategy for the client’s rollouts to ensure all items would be located from the deliveries and set up exactly to the planogram.
The client is happy to see the results in our photo reporting features.
MPA’s knowledge, skills and excellent relationships with the stores in which the client sells his products have resolved all the issues the client was experiencing with his previous merchandisers.
The client is now an advocate for MPA, and a client for life.